65,000+ combined followers
26,723 Instagram followers
40K TikTok followers
463 community members
Sold-out events
A Lifestyle eco system
Durban to national reach

WHO IS ABI
Not an influencer. A founder.
Abi Downs built something most brands spend millions trying to manufacture: a community that actually trusts her. Based in Durban, she is the founder of Reset With Abi, Girls Who Dinner, and AD Lifestyle Co.
Her platforms exist at the intersection of wellness, style, and real life. When she recommends a brand, her community acts on it.



