In the Press
As seen in
In the press
Coverage across Abi Downs, Girls Who Dinner, Beyond the Feed and AD Lifestyle Co., from print features to radio and trade press.
Digital · Trade press · 27 August 2026
Tourism News Africa
Women Are Travelling Further & Hospitality Needs to Think Beyond The Individual Stay
Industry trade publication. Quoted as businesswoman and content creator alongside hospitality executives, on independent women's travel and the role of service in luxury stays.
Print · 12,000 copies · KZN North Coast · August 2026
Get It Magazine
Find Your People and Women Who Lead
Two features in the August 2026 edition. An editorial feature as Founder of Girls Who Dinner in the Women's Month community builder spread, plus inclusion in the Women Who Lead feature covering AD Lifestyle Co.
Digital · National · August 2026
Femme South Africa
The Creator Event That's Actually Worth Your Time
Digital editorial coverage of Beyond the Feed, the Durban creator networking event co-hosted by Abi Downs and Nikki Haneef at The Bell Inn.
Radio · Live · 2026
Radio Life & Style 88FM
Woman Crush Wednesday, with Mengezi Zikhali
A live interview on 88FM's Woman Crush Wednesday segment, discussing entrepreneurship, community building and the AD Lifestyle Co. story.
Digital · National · February 2026
Briefly.co.za
Exclusive Briefly TV Life Interview
A feature interview with one of South Africa's largest digital news platforms, sharing Abi's personal story.
Digital · National · August 2025
Women's Health SA
How I Lost Weight As A Working Mom
An independently pitched and published editorial feature covering Abi's postpartum health journey and road back to wellness.
Print · 10,000 copies · June / July 2025
The Umhlanga Magazine
My 031: Umhlanga Through The Eyes Of A Local
A full-page editorial feature in KZN's #1 lifestyle print publication, distributed exclusively in and around Umhlanga.
Brand campaign · 2025
Elizabeth Arden SA
Ladies of Arden 2025 Faces Campaign
Selected as one of six faces of the Elizabeth Arden SA six-month brand ambassador programme.
Industry press · 2025
Creator Insider Africa
Creator Spotlight and Industry Feature
Two separate features by Africa's leading creator industry publication, including a dedicated Creator Spotlight profile.
International · October 2024
The Daily Dot
Organic Viral Coverage
Independent international digital press coverage following a viral TikTok post, with no outreach and no promotion.
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