The Downs Family
Bradley, Abi & Slade
Bradley Downs
Modern South African lifestyle creator.
Dad life · Rugged · Chronically online · Self-deprecating · Sober living
Bradley documents modern South African life through fatherhood, routines, relationships and dry observational humour. His audience comes for the honesty and stays for the humour.
7.3%
Engagement rate
3.8M
Monthly views
1.36M
Accounts reached
6,140
Instagram followers
2,493
TikTok followers
206K
Interactions a month
87%
Non-follower reach
What Bradley creates
Featured in Briefly News. Brand partner: Simply Chicken (TDMC).
Couple content with Abi
Content shot and produced by Abi Downs, published on both @bradleydowns and @_abidowns_ for a combined audience of 74K+ followers and 2.8M+ monthly views. All enquiries are managed by Abi.
Meet the Downs family
Bradley, Abi and Slade Downs are a Durban family creating honest, warm and relatable content. Bradley brings the Dad Life community, Abi brings fashion, travel and lifestyle, and Slade brings the soul. Available for joint family campaigns, individual partnerships and long-term ambassador relationships.
75K+
Combined followers
5M+
Monthly views
4
Platforms
Durban
Based in South Africa
About Bradley
Bradley is a hands-on father, a sober man and a Durban content creator who has built one of South Africa's most engaged Dad Life communities by showing up exactly as he is. His content covers fatherhood, lifestyle and honest masculinity, and his audience treats his recommendations like advice from a friend. His sobriety shapes his voice and has made him a quiet but meaningful presence for men on similar journeys.
Brand partnerships
Slade, the next generation
Authentic family moments, kids' fashion, toy reviews and dad-and-son adventures, filmed and shared by his parents. Content pillars: family moments and experiences, kids' fashion and toy reviews, dad and son adventures, everyday family life.
4,573
Woolworths Kids · Reel · Dec 2025
5,872
Mr Price Kids · Post · May 2025
4,581
MOVA (MODU) · Reel
10,310
Drip Days · Reel · May 2025
25,336 combined views across four brand partnerships · 55K combined family following · 6.9% average engagement
Rate card · all content shot and produced by @_abidowns_
| Deliverable | Fee (incl. VAT) |
|---|---|
| Instagram Reel | R9,500 |
| Instagram Feed Post | R6,000 |
| Instagram Story Series (3–5 slides) | R3,500 |
| TikTok Video | R9,500 |
| UGC (brand use, no post) | R4,500 |
Multi-platform campaigns (IG + TikTok + Stories) are available as custom packages. Duo content with Abi Downs reaches a combined 74K+ followers and 2.8M+ monthly views, and duo rates are available on request. All enquiries are managed by Abi Downs, with a response within 1–2 business days.
Let’s work together
If you’d like to collaborate with Bradley, Abi or Slade, the media kits above are the best place to start. For anything else, just get in touch. Abi looks after every enquiry personally and replies within 1–2 business days.
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